The Shine On Awards for Inclusive Solar Outreach is a competition designed to identify and share best practices in communications campaigns reaching diverse and underrepresented audiences.
The Shine On Awards recognize communications and marketing campaigns that demonstrate excellence in strategic, effective, inclusive, and meaningful communication to diverse audiences across digital, video, podcasts, marketing, mobile, print, social media, and more.
The U.S. Department of Energy (DOE) Solar Energy Technologies Office (SETO) is soliciting the talents of organizations, businesses, and communications professionals engaging diverse audiences in their outreach in order to gather best practices. The Shine On Awards will help expand the equitable adoption of solar energy, especially in underrepresented communities, and increase the diversity of the solar workforce by sharing and encouraging the wider adoption of best practices.
Participants will submit materials that demonstrate successful communications campaigns that set and achieve ambitious goals to increase solar energy adoption or solar workforce recruitment and retention. These goals and the campaign methods and mediums should be tailored to their chosen target audience. Goals can be qualitative or quantitative, but excellent campaigns will be able to show evidence that their campaign has had a positive impact on their target audience.
Campaigns must fit one of the following award categories:
- Residential solar adoption
- Community solar subscription
- Solar co-op subscription
- Utility-scale solar community engagement
- Workforce recruitment and/or retention
Interested applicants from within Duke should contact dukeiln@duke.edu as early as possible.
Deadline: June 10, 2022
• Competitors must be a private entity (for-profit or nonprofit), an academic institution, or a nonfederal government entity (such as states, counties, tribes, or municipalities). The entity must be formed in and maintain a primary place of business in the United States. Academic institutions must be based in the United States.
• A competitor may submit a maximum of three submissions across all categories. If more than three submissions are received from a competitor, only the three most recently submitted submissions will be considered.
Interested applicants from within Duke should contact dukeiln@duke.edu as early as possible.